MAM

Nissan ropes in Ranbir Kapoor as brand ambassador

MUMBAI: Nissan Motors, the Japanese car manufacturing company, is entering in the Indian small-car market with Nissan Micra in India in July.


The company, going with the preferred marketing model, has roped in Bollywood‘s newest cool dude Ranbir Kapoor to be their brand ambassador.


Nissan Motor India Pvt Ltd (NMIPL) has signed a three-year contract with Kappor, during which he will endorse its products and services.


Nissan Micra will be priced somewhere between Rs 400,000-600,000 and will be available at 20 outlets across India. The company already started bookings for the car since 25 May and has recieved 400 requests so far.
 
However, the Indian hatchback car market is a tough one as Nissan is coming in after a host of other international players. Nissan‘s Micra will have to offer something distinct to compete with the likes of Hyundai (Santro, Getz, i10 and i20), Maruti (Swift, Ritz, WagonR, A star), Chevrolet (Beat) and the more recently launched Fiat (Punto) and Volkswagon (Polo).


With Shah Rukh Khan promoting the Hyundai cars, R Madhawan being WagonR‘s new blue eyed boy and Saif Ali Khan Chevrolets brand ambassador, all hard and soft selling their brands via TVC‘s and other marketing promos, will Ranbir and Nissan be an also ran, or can they push the right buttons of the Indian consumer?
 
NMIPL MD and CEO Kiminobu Tokuyama said, "We are delighted to have Ranbir Kapoor as our brand ambassador. Nissan is a car company with a ‘Passion for Cars‘. Our brand heritage stands for producing cars that maximize life and provide the joy of everyday driving. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand."


The company plans to open up 36 outlets across India by the end of the year. The first two TVC‘s with Ranbir have already been shot and they will start airing from 10 June onwards. The marketing campaign revolves around simpler city driving, convenience and better living within the chaos of everyday city life.
 
Kapoor said, "It is an honour and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which has been introduced in India are all iconic products. I am happy to know that Nissan is very serious and commitment in their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra. The Micra is a class-defining product and I am particularly excited, as it has been designed for city driving."


The next in line from Nissan will be the Sedan that would be launched sometime next year.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/indigo.jpg?itok=vjuB3RII
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/hostar.jpg?itok=fwdDJrrI
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/anada.jpg?itok=nTK_avhe
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories