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Niranjan Kaushik quits McCann to float Acid with Sameer Desai

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MUMBAI: After serving McCann, Mumbai, as senior creative director for two and half years, Niranjan Kaushik has quit the agency to launch Acid Brand Communications (ABC) with Sameer Desai, founder of DesignCode.

Says Kaushik, "It‘s the era of entrepreneurial agencies, thanks to Mark Zuckerberg for setting a fine example. Our effort is to provide clients with top notch creative and strategic thinking minus the fanfare of a multinational set up. Our collective years of experience across industries will help us bring a lot of value to the table."

Kaushik and Desai have been a team since 1998 at Ogilvy, Mumbai with the duo having worked together on brands like Indian Express, Onida and Samsonite in the past.

Having launched a brand campaign for ISTA Group of Hotels recently, they are currently working on the brand launch for ASK, a wealth management firm.

Kaushik‘s career spans over 13 years, across agencies like Ogilvy, Batey Singapore, LHM Singapore, Contract Mumbai and McCann Mumbai. Over the years, he has worked on brands like HSBC, Asian Paints, Shoppers‘ Stop, Mercedes Singapore, Singapore Tourism Board, Singapore Airlines, Disney, Kotak Mahindra Bank and Loreal.

Over a career spanning 17 years, Desai has worked with agencies like DaCunha, Lowe, Ogilvy, Ambience Publicis and Contract before setting up Design Code. He has worked on brands like Park Avenue, Marico Industries, HSBC, Shoppers Stop and Asian Paints.

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