Nimbuzz moves HQ from Netherlands to India

MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create more business values and a new paradigm of mobile advertising.

Nimbuzz said the internet boom in the mobility space is expected to happen in India in the next five years, which was the main reason to shift its global operations to India.

The other reason to shift base is the Smartphones and Tablets adaption rate and the burgeoning growth in the telecom subscriber base in India (currently at 926.53 million). This opens up new, personalised advertising opportunities for brands to reach a vast segment of the diverse consumer base.

The company is operating on the notion that "SMS-based advertising is not even close to what the industry is expecting from mobile advertising."

Nimbuzz is now focussing on driving its revenue through location-based mobile advertising, Nimbuzz Bots (popular as Nimbuzz Chatbuddies) and analytics.

Brands across sectors like FMCG, retail, healthcare and technology are increasingly using the mobile medium to advertise and interact with their customers. In order to provide these advertisers with an effective approach to invest their marketing spends in a cost effective and more impactful manner, Nimbuzz has introduced personalised advertising.

The company is the pioneer in offering hyper-local targeted ads (HLTA) on the mobile platform across the globe. This tool allows the advertiser to advertise according to the location of the mobile phone user. For example, when the Nimbuzz user is in one of the malls, he sees a location based ad which prompts him to visit a pub within the mall for happy hour discounts.

Nimbuzz has also introduced the Chat Buddy Developer Program (CBDP) recently which is expected to help brands, publishers, and independent developers get access to the 85 million Nimbuzz users across more than 200 countries.

Nimbuzz has also collaborated with the many established brands and publishers like IBNLive for news update, Cricbuzz for live cricket update, Twitter for tweeting from within Nimbuzz, VantageTrade for stock updates, Wikipedia for ready-information, Youtube for searching and viewing videos and IMDB for movies reviews.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories