Nikon's new TVC celebrates Diwali

NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range.

With the new TVC, Nikon aims to build awareness about the latest range of Nikon Coolpix features. The TVC is conceptualised by the creative team at K&L Arms India.

The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends.

The TVC opens with the pictures of diyas and fireworks while Chopra in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action‘ that Diwali brings with it.

As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon Coolpix series are also highlighted in the TVC.

The campaign encompasses TV, Radio, Digital, and ambient media as part of the media plan.

Nikon has earmarked Rs 1.50 billion for marketing and promotions this fiscal.

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