BENGALURU: Nikon India, a 100 per cent subsidiary of Nikon Corporation has been organising ‘Through the lens‘ photography seminars in major cities in India. The company invites bloggers, especially photo-bloggers to such events to understand the nuances of photography and to gain in-depth knowledge of different technologies and advanced photographic techniques.

Nikon as a brand is looking forward for creating brand evangelists by reaching out to the potential customers, D-SLR enthusiasts, early adopters, advanced D-SLR users by conducting photography workshops across different genres like wildlife, fashion, portrait, nature, product, street and much more. These are not just workshops for mere transfer of information but a broader platform to exchange the ideas, gauge the customer insight and carve out an offering in line with the expectation from the brand.

A recent event in Bengaluru witnessed photo-enthusiasts from different walks of life - be it bloggers, media personnel or social media influencers. It held a photo competition, wherein the invitees were asked to upload their best photographs on twitter and the winning entry was awarded a Nikon Coolpix camera by ace photographer Raghu Rai.

With another initiative with a view to promote photography as a culture in India, Nikon started the Nikon School in India in September, 2010. Through the Nikon School, the company has offered paid specialised services and expert guidance to both amateurs as well as photography enthusiasts by providing tips, expert guidance and insights on photography. The first outdoor workshop was held at Jim Corbett National Park followed by workshops on various genres of nature, studio, and wildlife and was a big hit with the participants.

Going by the speed at which every Photo School seat is booked within a matter of hours of its announcement, the Nikon School initiative seems to be a huge success.