MAM

Nike launches 'Yards' TVC featuring Indian cricket team

MUMBAI: Sports footwear maker Nike has announced the launch of “Yards,” its next Nike Cricket TV spot.


The spot makes its world premiere on 30 March on ESPN and on the Nike India YouTube Page: http://www.youtube.com/watch?v=WgOR1Xwxvyw.


The spot will also air on Star Sports, Star Cricket and
http://www.Facebook.com/nikecricket.
 
The new ad brings to life the ‘Just Do It‘ attitude that exists throughout street cricket across India. It seamlessly captures the relationship between the raw street-style of cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself.


The 60 spots will premier today during the semi-final play between India and Pakistan.
 
The ad takes the viewer on a visual journey by bringing to light the spirit and the passion of the game while showcasing the connection between the two styles of play. At center stage of “Yards” are the heroes of street cricket: the local youth who live and claim their 22 yards all over India.


Yards offers an interplay of scenes that shows how the game feeds off the street and how the street feeds off the game. The spot opens with a neighborhood kid preparing to bowl. Anticipation builds as images of kids in different settings cut seamlessly to athletes from Team India preparing for a match.
 
Crowds hang on to every ball bowled and every swing. Quickly switching from gully cricket play to match play, there is intensity of the game that is felt on the streets, on
terraces, and in the stadiums, from the fans to the players, uniting them all.


The ad includes Team India athletes Zaheer Khan, Virat
Kohli, S.Sreesanth, M.S. Dhoni, and Yuvraj Singh.


By depicting how both street cricketers and national team athletes create their own stadiums wherever they choose to chart out their 22 yards, “Yards” expands the story told by athletes in Nike’s previous “Bleed Blue Athlete Pledge” TV spot launched last week during the quarter final play.


The ad is not just about cricket but rather cricket in India, distinctive from the rest of the world. In India, cricket unites everyone.


Nike India marketing director Sanjay Gangopadhyay said, “Cricket is more than just a sport in India. It’s more than just about runs scored or games won, It is a unifying force that represents dreams fulfilled and barriers broken. Nike’s new “Yards” captures this idea by creating an authentic visual link from the young cricket crazy kids to the sport’s elite athletes. The ad is yet another milestone in Nike’s deep connection to cricket in India and we are confident that it will stir the emotions of ‘Bleed Blue’.”


Yards features a soundtrack inspired by the very sounds that surround the street game in India. Composer and co-founder of Blue Frog Sound Lab, Dhruv Ghanekar, scored the original musical composition. By utilising both social and broadcast media, “Yards” will reach millions of India’s devoted cricket fans and allow them to share their passion for the sport and team.


The ad was directed by Omri Cohen (Hello Robot Films) with creative direction by Senthil Kumar of JWT.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Sudhanshu-Vats-800x800.jpg?itok=eglcJLds
Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/ITV-Inside-800x800.jpg?itok=YBE8YC5X
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17

BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Robby%20and%20Thiagaraja-800x800.jpg?itok=JyAOVA96
FCB creates Blue Star 'cooling' campaign

MUMBAI: Blue Star, known for its unmatched innovation, has yet again taken the ‘Precision cooling’ of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star’s USP in the latest brand campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Mukesh-ambani-800x800.jpg?itok=RibrG5F-
Jio & Uber partner to enhance digital experience

MUMBAI: Reliance Jio and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users. As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the digital life...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Arun-Mehra-800x800.jpg?itok=P06dVLGr
WWO wins digital mandate for SRK’s Red Chillies

MUMBAI: Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan’s production house Red Chillies Entertainment.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/ultimate%20%281%29.jpg?itok=1qW0bVat
Play Games24x7 launches new TVC for Ultimate Teen Patti

India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Anil-Rai-Gupta.jpg?itok=UJQsh9sx
Havells India eyes consumer durables; to acquire Lloyd brand

MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories