MAM

Nike launches 'Yards' TVC featuring Indian cricket team

MUMBAI: Sports footwear maker Nike has announced the launch of “Yards,” its next Nike Cricket TV spot.


The spot makes its world premiere on 30 March on ESPN and on the Nike India YouTube Page: http://www.youtube.com/watch?v=WgOR1Xwxvyw.


The spot will also air on Star Sports, Star Cricket and
http://www.Facebook.com/nikecricket.
 
The new ad brings to life the ‘Just Do It‘ attitude that exists throughout street cricket across India. It seamlessly captures the relationship between the raw street-style of cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself.


The 60 spots will premier today during the semi-final play between India and Pakistan.
 
The ad takes the viewer on a visual journey by bringing to light the spirit and the passion of the game while showcasing the connection between the two styles of play. At center stage of “Yards” are the heroes of street cricket: the local youth who live and claim their 22 yards all over India.


Yards offers an interplay of scenes that shows how the game feeds off the street and how the street feeds off the game. The spot opens with a neighborhood kid preparing to bowl. Anticipation builds as images of kids in different settings cut seamlessly to athletes from Team India preparing for a match.
 
Crowds hang on to every ball bowled and every swing. Quickly switching from gully cricket play to match play, there is intensity of the game that is felt on the streets, on
terraces, and in the stadiums, from the fans to the players, uniting them all.


The ad includes Team India athletes Zaheer Khan, Virat
Kohli, S.Sreesanth, M.S. Dhoni, and Yuvraj Singh.


By depicting how both street cricketers and national team athletes create their own stadiums wherever they choose to chart out their 22 yards, “Yards” expands the story told by athletes in Nike’s previous “Bleed Blue Athlete Pledge” TV spot launched last week during the quarter final play.


The ad is not just about cricket but rather cricket in India, distinctive from the rest of the world. In India, cricket unites everyone.


Nike India marketing director Sanjay Gangopadhyay said, “Cricket is more than just a sport in India. It’s more than just about runs scored or games won, It is a unifying force that represents dreams fulfilled and barriers broken. Nike’s new “Yards” captures this idea by creating an authentic visual link from the young cricket crazy kids to the sport’s elite athletes. The ad is yet another milestone in Nike’s deep connection to cricket in India and we are confident that it will stir the emotions of ‘Bleed Blue’.”


Yards features a soundtrack inspired by the very sounds that surround the street game in India. Composer and co-founder of Blue Frog Sound Lab, Dhruv Ghanekar, scored the original musical composition. By utilising both social and broadcast media, “Yards” will reach millions of India’s devoted cricket fans and allow them to share their passion for the sport and team.


The ad was directed by Omri Cohen (Hello Robot Films) with creative direction by Senthil Kumar of JWT.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories