MUMBAI: Nike has launched “Bleed Blue Pledge”, a 60-second new television commercial created by JWT Bangalore.

The teaser made its premiere on Nike’s Cricket Facebook page 23 March. The broadcast premiere has taken place today during the quarterfinal play on ESPN. The TVC will also air on Star Sports, Star Cricket, and other sport, entertainment, and news channels.
 
The ad features cricket athletes such as Zaheer Khan, Virat Kohli, S. Sreesanth, Sachin Tendulkar, M.S. Dhoni, Yuvraj Singh and Gautam Gambhir talking about the tenets of the game.
 
Also, Nike’s YouTube channel (http://youtube.com/user/nikeindia) features interviews with Zaheer Khan, Virat Kohli, and Sreesanth and through the Nike Cricket Facebook page.
 
Said Nike India marketing director Sanjay Gangopadhyay, “There is no better voices to speak to the fervor and love for cricket held by this nation than those of the incredible athletes of Team India. ’Bleed Blue Pledge’ is unique because it allows these players to express their passion and commitment to the game in their own words. They are testifying to what they believe in.”