Nike celebrates cricket WC win with TV spot 'United By Blue'

MUMBAI: Nike has announced that it will premiere "United By Blue," its latest and final Nike Cricket TV spot of this tournament season today.

Again capturing the ‘Just Do It‘ spirit of the sport, the ad celebrates Team India‘s historic tournament win by mirroring the passion of a country united through cricket and the realisation of a dream 28 years in the making.
The 30-second spot premieres today on Facebook and YouTube and on Wednesday on TV networks.

"United By Blue" simultaneously brings to life the fervour around this incredible win expressed from India‘s streets to its arenas. Set to the music and sounds of the streets on which Indian cricket was born, "United By Blue" is a collage of momentous celebrations.

The spot moves from a city rooftop where a young player hits a winning shot to the stadiums where athletes realise that they have achieved their most cherished dream and celebrate the moment, overwhelmed with the emotion of the victory. 
In scene after scene, ‘United By Blue‘ demonstrates that in India cricket is a shared passion and the dream of a tournament win has been realised in true ‘Just Do It‘ style by both the National Team and an entire nation. The shockwave of this victory is felt from the stadiums to the streets. The ad ends with the young player raising his bat to a hopeful horizon.

Led by Zaheer Khan, Virat Kohli, Sachin Tendulkar, M.S. Dhoni, and Yuvraj Singh, Team India represents a nation that has claimed cricket as its own, playing the game with a sense of soul and fearlessness that cannot be found anywhere else in the world. 
Nike India marketing director Sanjay Gangopadhyay said, "The celebration brought to life in "United By Blue" represents the celebration going on all over India. The entire country is united by blue. This incredible win has only deepened the relationship between the streets and the stadiums. The kids inspire Team India and the national team inspires the kids. It‘s been a shared journey, a shared dream. And now it‘s a shared victory with ‘Bleed Blue‘ now becoming part of the Indian Cricket lexicon."

The spot was directed by Omri Cohen (Hello Robot) with creative direction by Senthil Kumar from JWT.

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