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Nihar Naturals launches "Garv se Badlo" campaign

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MUMBAI: After "Chotte kadam pragati ki aur" campaign, Nihar Naturals is all set to launch the second phase of the campaign titled "Garv se Badlo."

The new TVC features their brand ambassador Vidya Balan, encouraging women to choose a bottle of the Nihar Shanti Amla giving her a sense of pride from beautiful looking hair, whilst empowering her to embark upon impactful changes in the lives of many Indian children.

Created by BBH India, the film creatively puts forth the campaign, showcasing that each pop of the bottle cap is in turn putting a smile of education on the faces of young India. The first TVC showcased how Nihar Naturals is empowering the women of today whereas the new campaign showcases the satisfaction with which these progressive women are enabling big changes in the society. The brand puts forth a sense of identity she achieves through her everyday household choice, making these women the standing custodians for the astute future generations.

BBH India managing partner Subhash Kamat said, "We see Nihar as a progressive brand with its head held high amongst many traditional rivals. As a progressive brand, we believe it‘s not just about delivering strong category benefits but actually empowering our consumers to do good for others as well. This is precisely what this program for Nihar Shanti Amla is about. It‘s not just communication, but a platform: something that the brand helps the consumer contribute to children‘s education in this country. We believe it‘s a very powerful message and are very excited by the prospects."

The TVC depicts Balan as a loved school teacher by her students who undertakes an interactive style of teaching with hand-puppets, song and dance. She too is a user of Nihar Shanti Amla facilitating education in the lives of her students as well as children across the nation through her choice of hair oil.

The television campaign is produced by Apostrophe while Koushik Sarkar has directed it.

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