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Nielsen to kick-off online campaign ratings service on 15 August

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MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional campaigns.

The Nielsen Online Campaign Ratings service will be rolled out on 15 August.

The new ratings service will look beyond traditional online tools such as click-through and impressions and will focus on measuring the efficacy of a campaign with gross rating points, which combine the reach of an ad and the frequency with which users see it.

With the new system in place, advertisers will be able to measure the combined reach of their TV, Web and mobile marketing initiatives.

The company said that the new system will facilitate greater accuracy than traditional online metrics that are often manipulated with.

With over 160 million U.S. users, Facebook has become an online advertising behemoth. The social network‘s ad revenues will continue its upward movement, if the company can demonstrate its ability to match with other advertising media.

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