MAM

Nielsen replaces Hansa Research to handle IRS

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/05/irs.jpg?itok=j7CgGNMW

MUMBAI: The Media Research Users? Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company.

The decision was made on the recommendation of Readership Studies Council of India (RSCI). Earlier, the IRS contract rested with Hansa Research.

The formal award of contract will follow a process of legal due diligence. A comprehensive nine month process that began in November 2011, with the formation of the RSCI by its sponsors, the MRUC (Media Research Users? Council), and ABC (Audit Bureau of Circulation) preceded the decision.

The process involved the active participation of 20 senior representatives of advertisers, agencies and publishers who served on the RSCI managing committee, as well some of the sub committees formed to vet every aspect of the submissions - from technical superiority to fieldwork integrity, research cost, organisation strength and stability. Another 24 senior industry professionals contributed to the technical deliberations, under the chairmanship of the technical committee Paritosh Joshi.

Joshi said, "Proposals were received from the most hallowed names in the media measurement universe and the quality of submissions was uniformly high. The knowledge and skill on display drew upon the very finest professional capability available globally. Developing an RFP award recommendation was an unusually challenging task. The Nielsen Company proposal, that has won the approval of the Council, was exceptional in its methodological rigour, comprehensiveness and future readiness. The design recommendation and resources committed to the project should enable the Indian Readership Survey to reassert its position of preeminence in Indian media measurement."

RSCI chairman Lynn de Souza said, "Our objective through the process was twofold - one, to achieve the construct of a study that would be the gold standard all over the world in readership measurement. And two, to involve all industry stakeholders in the decision making process with a spirit of collaboration and teamwork. The months and years ahead will present several challenges as we introduce a first ever data capture system - the Dual Screen CAPI (Computer Aided Personal Interview) - a system that will reduce interview time, respondent fatigue and confusion, and interviewer bias of any kind."

She added, "I am overwhelmed by the seriousness and commitment of the many industry seniors who gave freely of their time on weekends, and holidays as well, to help the RSCI arrive at a decision. Thank you would not be enough. Ravi Kiran, our marketing chairman, was also very helpful in enabling us to identify new revenue sources given that the new IRS will be captured, stored, disseminated and analysed digitally."

Nielsen India MD - media Prashant Singh said, "The MRUC?s belief in the innovative techniques and technology proposed for the forthcoming Indian Readership Survey will certainly transform market research in India, improving quality and the effectiveness of gathering and applying consumer insights for businesses and marketers. Nielsen is honoured to have been chosen as its partner in this landmark study that will no doubt shape all future research across India."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/goolge.jpg?itok=eZoR4aTU
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/coco.jpg?itok=eecXk1oP
COCO by DHFL GI bags DOD Award

DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category”

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories