MAM

Nielsen ratings founder dies at age 92

MUMBAI: One of the most remarkable personalities of the television business, Arthur C. Nielsen Jr, has died at the age 92.


Nielsen took over the company established by his father, and morphed it into a market research mammoth – with a flair in television ratings. Today, the company is synonym with TV ratings and its points are known as the currency for the TV industry.


Nielsen joined the company in 1945 after serving four years in World War II as a major in the Corps of Engineers. Nielsen served the company for the rest of his life. 
 
The ratings have seen several ups and downs, particularly in measuring specific demographics. Nevertheless, 61 years after getting into the TV ratings business, Neilsen still remains the most prominent measurement system.

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