MUMBAI: After foraying into the eye wear category last year, Nickelodeon is back with a new collection of eye accessories this summer in association with Ganko Opticians.

The channel has launched a range of funky sunglasses with their most popular Nicktoons - SpongeBob SquarePants and Ninja Hattori, with Dora soon to follow.

Viacom18 Media SVP - consumer products and communications Sandeep Dahiya said, "The eye wear range we had launched with Ganko last year was very well received and appreciated by our consumers. The launch of the sunglasses range is the next logical step. The entire collection is colorful, vibrant and depicts the key characteristics of our famous Nickelodeon characters – SpongeBob SquarePants, Ninja Hattori and Dora the Explorer."

This association with Ganko Opticians will include a 360-degree marketing promotion that will include on-ground activities, digital and radio that will help in consumers engagement. To get kid‘s excited, Dora the Explorer will also be visiting Mumbai, Hyderabad, Chennai, Delhi, Kochi, Bangalore and Lucknow for a month long promotion, where she will visit prominent optical stores and interact with fans.

Ganko Opticians director Bhavin Kothari added, "Nickelodeon is one of the leading kid‘s channel in the country and we are happy to continue our association with them in another new category. We hope that this new range is equally popular among the kids as the previous one. We are sure that Nicktoon‘s appeal and Ganko‘s 70 year old experience will help change the way kids wear their eyewear."