Nick US boosts merchandising activity for 'SpongeBob SquarePants'

Nick US boosts merchandising activity for 'SpongeBob SquarePants'

Nick

MUMBAI: US kids‘ broadcaster Nickelodeon has launched a new SpongeBob SquarePants Hot Wheels collection featuring six die-cast vehicles inspired by SpongeBob and his Bikini Bottom friends.

Each 1:64 scale vehicle features SpongeBob, Patrick, Mr. Krabs, Plankton or Squidward graphics, specially designed in their likeness. Retailing for $3.49 each, SpongeBob, Plankton and Squidward‘s fun-sized vehicles are available now with the remaining rolling out at stores across the US later this summer.

Nickelodeon consumer products senior VP Global Toys and consumer electronics Manuel Torres said, "We are so happy to have SpongeBob SquarePants join the Hot Wheels family. We continue to push the boundaries of imagination with SpongeBob, and these new cars bring the show‘s characters to life in such a unique way; they are sure to provide hours of action-packed adventure for fans everywhere."