MUMBAI: US kids broadcaster Nickelodeon and Pleasure Beach Amusement Park, a UK tourist attraction, have announced a licensing partnership to develop the first Nickelodeon-branded attraction in the UK.

Nick‘s shows and characters will come to life with more than 14 attractions covering an area of six acres at Pleasure Beach. Construction on Nickelodeon Land will begin this year and the opening is scheduled for next year.
 
Nickelodeon Theme Parks and Attractions senior director Gerald Raines says, "Pleasure Beach is a first-class amusement park and popular destination for families in the UK. This is an ideal location for Nickelodeon and a great opportunity to expand our global presence. We look forward to offering the Pleasure Beach patrons experiences that are unique to Nickelodeon and based on fan favorites like SpongeBob SquarePants and Dora the Explorer."

Pleasure Beach MD Blackpool Amanda Thompson comments, "We are delighted to welcome Nickelodeon to Pleasure Beach. Both of our brands represent fantastic family fun and Nickelodeon Land will combine Pleasure Beach‘s reputation for amazing rides and attractions with Nickelodeon‘s favorite fun characters to produce a wonderful attraction, which will wow visitors to the park."
 
Under the terms of the agreement, Nickelodeon will bring its characters, interactive shows, and signature green slime to Pleasure Beach. Nickelodeon Land also will feature new rides, attractions, retail shops, games and food service establishments themed with Nickelodeon‘s properties, including SpongeBob SquarePants, Dora the Explorer, Fairly Odd Parents and Avatar: The Last Airbender. 
 
Nickelodeon Land at Pleasure Beach will be one of several Nick-branded attractions and parks around the world. In addition to Nickelodeon Universe in Minneapolis‘ Mall of America, Nick Central at Dreamworld Australia and Nickland at Movie Park Germany, there are Nickelodeon attractions at the Universal Studios in Orlando, Florida and Hollywood, California.