MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of products for children.

The range was launched by Mandira Bedi. The collection is available across 156 Big Bazar outlets in the country.

The range includes colour pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes, coin bank and combi packs. The product range, priced between Rs 25 - 149, is designed keeping in mind the latest trends and styles that are popular amongst kids.

Nick India has licensed the category to B Vishal Corporation to distribute the products across all Big Bazaar stores. The new range is being promoted through various media including Facebook and the Nick India website.

Viacom18 Media senior VP consumer products Sandeep Dahiya said, "We are excited to be associated with India‘s biggest retail chain, Big Bazaar, for ‘SpongeBob SquarePants‘ Back to School Range. SpongeBob SquarePants is one of the most loved Nicktoons across the globe and this new range is sure to excite millions of his young fans in the Indian market."

Big Bazaar – Future Group joint CEO Sanjeev Agarwal added, "Backed by strong network of 156 Big Bazaar in more than 90 cities, easy accessibility at the right price and smart below the line set up, we are confident that ‘SpongeBob SquarePants – Back to School‘ range will become a nationwide trend."

Apart from this range of products, the association shall also include efforts like on-ground activities, digital activations, in-store promotion with high impact point of sale material based on the lines of play, fun, frolic and buying.