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Nick, Movie Park Germany renew licensing deal

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MUMBAI: US kids broadcaster Nickelodeon and film and entertainment theme park Movie Park Germany have announced the renewal of their strategic partnership around Nickland, the popular Nick-themed 50,000 square-foot interactive adventure area at Movie Park Germany in Bottrop-Kirchhellen.

Under the new, six-year licensing agreement, effective April 2012, Movie Park Germany will retain theme park rights to incorporate Nickelodeon’s beloved characters into attractions and features at its theme park.

Since it opened in April 2007, Nickland (the first NICK-themed adventure site to launch in Europe) has offered kids and families immersive attractions based on Nickelodeon’s children’s TV programmes, including SpongeBob SquarePants, Dora The Explorer and Jimmy Neutron. The renewed partnership between Nickelodeon and Movie Park Germany will include the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

Nickelodeon Germany MD Patrick Alders said, “Nickland has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

Movie Park Germany GM Wouter Dekkers said, “During the last year, Nickland has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years”.

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