MAM

Nick Consumer Products to represent Viacom's properties in Canada

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/14/Nickelodeon.jpg?itok=R6YRNKD-

MUMBAI: Nickelodeon Consumer Products (NCP), a division of Viacom International Media Networks (VIMN), has announced plans to take its Canadian licensing and merchandising business in-house effective 1 October.

NCP Canada‘s Toronto based office, led by NCP Canada senior director Tanya Visano, will exclusively represent VIMN‘s portfolio of properties and brands which include Nickelodeon, MTV and Comedy Central and manage all operations and retail and licensee relationships for NCP.

Said VIMN senior VP of consumer products Michael Connolly, "VIMN‘s business and brand portfolio in Canada has grown exponentially since we launched our first licensing program a little more than a decade ago and now encompasses two 24-hour dedicated channel services with our Canadian broadcast partners, multiple digital platforms and mass awareness of our brands and properties. Moving from an agent to in-house representation model is optimal for our continued growth in

the region and, combined with our global scale, we are able to offer even deeper value to our Canadian partners."

NCP Canada will focus on driving NCP‘s strategic priorities around their Something for Everyone portfolio, including innovative and enhanced retail partnerships, holistic franchise and category management with first in class operational support and product development. Visano and her expanding team of marketing and licensing professionals, who include Jeremy Potvin (Director, Softlines), Jean Brozny (Senior Manager, Marketing and Brand Management), Daniel

Christamtsis (Senior Manager, Hardlines), and Matthew Spataro (Coordinator, Retail Marketing), are based in Toronto at the offices of VIMN’s Canadian subsidiary, MTV Networks Canada.

Visano added, "We are very excited about NCP‘s expanding efforts in Canada and the great potential around our Something for Everyone portfolio. Our team will focus on deepening partner relationships through value added solutions and product innovation that will deliver increased sales and impactful retail merchandising."

NCP Something for Everyone portfolio spans every demo across pre-school, kids, tweens, teens and adult. Nickelodeon‘s evergreens‘ Dora the Explorer and SpongeBob SquarePants feature newly integrated marketing campaigns and high quality product designs. Nick‘s robust content pipeline keeps delivering the hits such as Victorious (currently broadcasting on YTV) which debuts at Walmart in Canada this summer for Back-to-School. Adult offerings around Comedy Central‘s South Park, now entering its 15th season and MTV‘s The Jersey Shore reflect NCP‘s scope as a true one-stop-shop for partners.

Visano will coordinate operational transition from agent to in-house and is responsible for all day to day NCP business.

NCP’s move to direct representation in Canada will be managed out of VIMN’s Canadian subsidiary, MTV Networks Canada.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/deepak.jpg?itok=IWgDUqLQ
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/kohler.jpg?itok=P3hs3AZh
Kohler partners Manchester United for shirt branding

Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/publicis.jpg?itok=rE2zXaab
Publicis Beehive bags creative duties of Club Factory

Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/PrettySecrets.jpg?itok=GT2l0ZQr
PrettySecrets accelerates growth with Myntra

Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/alia.jpg?itok=DIZLORbc
Alia Bhatt to endorse Sunfeast Dark Fantasy

Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/iaa.jpg?itok=9og3SEWT
IAA kick starts mentorship plan for women

International Advertising Association (IAA) brings up a specialised mentorship program for women which will help them to progress and also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/tham.jpg?itok=XZiKBHZI
Ogilvy terminates worldwide CCO Tham Khai Meng

Over the last six months, a handful of agency leaders have lost their jobs due to misconduct.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/intex.jpg?itok=63aXAhqf
Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex - The INFIE 33 & INFIE 3

After enjoying Dual Selfie camera phones, it’s time for Life Dekho Thoda Extra, as Intex Technologies launches a big & beautiful surprise for consumers with a new range of 18:9 display FULL VIEW smart phones.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/rishika.jpg?itok=UEFW2tub
Eros Digital's Rishika Lulla Singh bags women leadership award

Eros Digital CEO Rishika Lulla Singh has bagged an award for her proven leadership in the industry.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories