MUMBAI: With more competition entering the infotainment space National Geographic Channel (NGC) has refreshed its product, packaging and proposition.

The aim of the new look, themes, new shows and a new campaign is to showcase the range of experiences, passion and adventure that lies with NGC.

The channel‘s campaign thought is "this is who we are" and the brand promise is to give young India a television experience that is fourth dimensional, larger than life and experimentative enough to push a viewer‘s definition of entertainment and bring forth the true NGC.

Shows like ‘Man Vs Monster‘, ‘Dangerous Encounters with Brady Barr‘, ‘Trapped‘, ‘Indestructibles‘, ‘Banged Up Abroad‘ are part of this month‘s theme of Deadly December. Besides the show line-up, the whole look of the channel aims to be more striking and energetic with colours in a brand new packaging.

A part of the global rebranding exercise, the ‘This is who we are‘ campaign will cater to a vibrant young India‘s love for all that is larger than life, colourful, fascinating and uninhibited. The new look and shows will help viewers connect directly to the great legacy of Nat Geo‘s daring and passionate explorers, the channel said.

NGC Network India, Fox International Channels MD Keertan Adyanthaya said, "The Indian youth is a big segment of the television viewing audience today and they are constantly searching for content which caters to their entertainment needs and aspirations. With the ‘This is who we are‘ campaign, we bring forth television viewing that packs a powerful punch of pure adrenalin keeping viewers on the edge of their seats. Now only the best of action, adventure, wildlife and exploration will be showcased on the channel in a pulsating, energetic new look that we know and already feel, is addictive enough"

The campaign is being promoted across the Star network and other mass viewership channels, and other platforms like outdoor and on-ground initiatives.