MUMBAI: It‘s making an entry into an already teeming with competition space. And News Nation - a channel promoted by a group from the north with Shailesh Kumar (a former Aaj Tak and Zee News news professional) at its helm needs all the professional help it can to guide it through the terrain. Hence, it has handed over the media mandate to plan its media spends to Dentsu-Aegis Groups’ Carat Media Services following a multi agency pitch.

The soon to be launched channel’s creative duties are being handled by IPG’s McCann Erickson. A high voltage campaign is scheduled to be flagged off soon.

“We believe in the proposition being put forth by News Nation whole heartedly. It’s a responsible news channel for the sensible viewer and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively. We shall endeavour to do this with the help of all pertinent media platforms - including television, print, digital, OOH as well as activation,” says Carat Media executive VP Vidhu Sagar.

News Nation aims to position itself as the news channel of a new India that focuses on getting to the real truth behind every story and to deliver pure, unadulterated news to viewers.

Speaking about the channel’s objectives and ideology, News Nation CEO Shailesh Kumar says: “News Nation will never be known for sensationalism or masala news like many others of our ilk today. Instead, our sights are focused on producing sensible news for the intelligent viewer of this country and beyond. To this end, News Nation has already made sizeable investments on the technology and talent front”.