MAM

New Chingles TVC does a googlee to create laughter

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/24/ChinglesTVC.jpg?itok=5WbvOoM_

NEW DELHI: The fifth television commercial in the row of ‘Aaj Lee Kya’ campaign for the mini chewing gums brand ‘Chingles’ of Dharampal Satyapal Group is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light-heartedness in their lives with some harmless pranks on friends, family and colleagues.

The TVC for Chingles established under the flagship of Pass Pass is positioned as anecdote to seriousness and a brand full of life and laughter.

The “Aaj Le Kya” campaign is created by Dentsu Marcom Pvt. Ltd. The campaign embarks by releasing TVC followed by Digital, Radio, BTL activations & POP materials.

Commenting on the campaign, DS Group Sr GM marketing Rajeev Jain said, "We realise the need of humour and fun in today’s debilitating lifestyle. Therefore, the campaign is inspired by the comic legend Charlie-Chaplin and has a retro flavour to it, which is sure to tickle some funny bones. The Lee brothers characterized in the campaign bring wind of laughter with their unique appearances and innocent yet hilarious plots."

He added, “Through this campaign, we are particularly targeting audience between 15 to 24 years and using 360 degree approach to promote the campaign.”

This time the Lee brothers redefine the good old trick to make the guy look like a fool in front of his love interest by a playful prank filled with cuteness and innocence. The film begins with a bright sunny day and Googlee is watering the plants in the garden calling out Julee’s name, who comes out to the balcony, followed by the two of them smiling at each other like modern day Romeo and Juliet. The Lee brothers mischievously watch the love birds and set the action by stepping on the hosepipe cutting down the water supply. When Googlee attempts to check the pipe for the water by looking and blowing into it, there is a sudden water supply into the pipe giving Googlee a big fall and leaves Julee laughing and mocking him. Thus, Unglee & Khujlee pull a fast one on the poor Googlee. The TVC implies the harmless fun, Chingles instigate in your life.

Creative Credits:

Creative Agency: Dentsu Marcom

Account Management: Sunita Prakash, Payal Dhawan, Dhruv Lavania

Planning: Narayan Devanathan, Rabia Sooch

National Creative Director: Titus Upputuru

Creative Director: Abhinav Karwal

Art Director: Sumit Vashisht

Copywriter: Titus Upputuru, Anish Nath, Kapil Rana

Director (of the film): Amit Sharma

Production House: Chrome Films

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories