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Network18, LinkedIn ink co-marketing agreement

MUMBAI: Network18 has entered into a co-marketing agreement with the professional networking platform LinkedIn for the Indian market.


The alliance is aimed at exploiting content integration and brand building opportunities between LinkedIn and synergistic brands within the Network18 stable.


The alliance, led by CNBC-TV18 and Moneycontrol, will focus on online and on-air initiatives in the areas of business news and information, issue-based research, personal finance and professional networking.


The alliance initially includes integration of business and finance content from Moneycontrol on LinkedIn and community-generated content from LinkedIn on CNBC-TV18. 
 
TV18 business media director Ajay Chacko says, "We believe that this partnership will create value because of the substantial content and audience synergies resultant from a combination of LinkedIn and Network18 brands. We see a great opportunity in jointly developing offerings for various key business communities including corporate leaders, professionals, SME‘s and management students."


The bipartite agreement is the first media partnership announced by LinkedIn in India and is part of the company‘s strategy to growing brand awareness among professionals in the country.
 
Says LinkedIn India country head Hari Krishnan, "We believe that this alliance will be instrumental in strengthening LinkedIn‘s presence in India and driving awareness about key issues amongst India‘s professional audiences."


The partnership has been flagged with the launch of the ‘CNBC-TV18 LinkedIn‘ poll along with traffic development and co-promotional initiatives with Moneycontrol.com.

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