MUMBAI: As part of its global alignment, Nestle has handed over the creative duties for its coffee brand Nescafe Sunrise to Publicis Groupe.

The account was earlier held by McCann Worldwide.

Publicis‘ Delhi office will be handling the account.

Publicis won the global mandate in September 2011, though the development did not affect McCann and Nescafe Sunrise in India at that time. McCann, though, will continue to partner Nestle for its Nescafe brand.

Nestle operates in the beverage category though three main brands - Nescafe Classic, Nescafe Sunrise and Nestea. While Lowe Lintas handles the company‘s confectionary brand like Polo and Eclairs, JWT is responsible for its chocolate business.

Publicis will also continue to handle the foods and dairy business along with Nestea.