Neo ropes in seven sponsors for French Open

MUMBAI: Following the announcement of the dual feed coverage for the French Open tennis Grand Slam, Neo Sports Broadcast has announced that it has got seven sponsors for the event which starts tomorrow 26 May 2013.

The co-presenting sponsors for the French Open this year are Renault and Micromax.

In addition to these, five associate sponsors have also signed on for the event. These are Cadbury, Carlsberg, Nokia, Coca Cola and Samsung Smart TV. The number of sponsors announced is amongst the highest for any Grand Slam in the country. With this, the broadcaster said that it is almost completely sold out on the French Open.

The dual feed innovation for the French Open this year ensures that both Neo Prime and Neo Sports will show live feeds from separate courts. Consequently, fans will not miss out on any of the top action in one of the most exciting Grand Slams of the year.

Viewers will also be able to catch daily build-up and post match analysis for the French Open with ‘First Serve’, the wraparound show for the event.

Neo Sports Broadcast COO Prasana Krishnan said, “The French Open in 2012 had the highest level of viewership for any Grand Slam. This year, we expect this to go even higher with the pioneering dual feed coverage. We are pleased to note that sponsors have bought into this vision and are supporting us in a big way”.

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