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Neo may rake in ad revenue of Rs 1.2 bn from New Zealand series

MUMBAI: Neo Cricket could rake in an advertising revenue of Rs 1.2 billion from the India-New Zealand cricket series, according to a preliminary estimate by Indiantelevision.com.


The India-New Zealand contest, which includes three Tests and five ODIs, will fetch looker than the India-Australia cricket series that concluded last month.


Indiantelevision.com had earlier reported that Neo was targeting Rs 1.75 billion of ad revenue from the Australia tour to India. The series was truncated, with two out of the three ODIs being washed out.
 
For the five ODIs between India and New Zealand, Neo has lined up 10 sponsors. India beat New Zealand 1-0 in the Test series and the ODI contest kicks off on 28 November.


The co-cponsors are Airtel, Tata Photon, Suzuki Motorcycle and Havells.
 
The associate sponsors are Lava Mobiles, Intel, Royal Stag, HDFC Life, Indigo Manza and Manipal University.
 
Neo Sports Broadcast executive VP ad revenue Raju Udupa says, “Neo Cricket has attracted an impressive lineup of sponsors for the India New Zealand one day series. This response for the India New Zealand ODI series follows closely on the heels of the India – Australia One Day International Series.”

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