MUMBAI: NEO Cricket has roped in Tata Docomo as the co-presenting sponsor while IDBI Federal Insurance and Maruti have come in as associate sponsor for the Pakistan-New Zealand series.

Neo acquired the rights from Multi Screen Media and the live and exclusive telecast on the channel will be from 26 December. 
 
Says Neo Sports Broadcast VP marketing Ashish Bahl, "To entertain our viewers with non-stop live and exclusive cricketing action, Neo Cricket will telecast the exciting NZ- Pak series. This will be an exciting series as both the teams will fight it out on field to win back their lost pride."
 
Neo Cricket has taken many initiatives to promote the series including mailers, promotions and contests on the channel and social media platforms, syndicated columns, sms push and print advertising. The channel is promoting the event as the "redemption series."
 
The property will be aired on Neo Cricket across Asia, Middle East, Singapore and Hong Kong. The event consists of two Test matches, three Twenty20 Internationals and six ODIs.