MUMBAI: With India and Australia set to lock horns once again from 1 October, Neo Cricket has roped in five sponsors.
 
Tata DoCoMo and Sony Bravia have come on board as co-presenting sponsors for the series that involves two Tests and three ODIs.
 
Future Bazaar, Lava Mobiles and Tata Manza have come on board as associate sponsors, said a company official, while declining to comment on the advertising rates that the broadcaster would be charging.

Industry sources, however, said Neo is quoting Rs 375,000-400,000 per 10-second spot for the ODIs. For the Test matches, the ad rates are in the region of Rs 100,000-120,000.
 
"This is the festive season and companies are looking for visibility. The entry level rates are, however, high," said a media buyer who did not want his name to be revealed.

The ratings of ODIs and Test matches have generally come down over the last four years while the reach has gone up. "That means that CPRPs are under a certain amount of pressure," the media buyer added.