Neo Cricket gets new look

MUMBAI: Neo Sports Broadcast has announced a new on- air look for Neo Cricket to coincide with the India- Australia series.

Kemistry, a London-based creative agency, was appointed to create a refreshed look for both channels following a four-way pitch. The new look aims to reflect the immense passion for cricket in India. This is captured visually with an intense stream of energy and light that frames the silhouettes of the cricketers in action, forming a connection between the fan and the cricketer, united in their love of the sport.
Neo Sports Broadcast COO Prasana Krishnan said, “ We recently celebrated four years of existnce. We felt that it was time to go in for a refresh. The start of the cricket season seemed to us to be the best time to do it. This is the first time that the channel has been refreshed since launch. We have been working on it for four months. The whole aim is to convey the energy and dynamism of Indian cricket which has many young and new faces. The look aims to capture the aggressive, young, boldnerss of young India. The new identity shows fans, cricketers and the intense energy that cricket generates.”
Kemistry was chosen due to their unique presentation. "They came up with the concept of energy lines. Some of the presentations made by other agencies were generic. It was similar what you would see in a general entertainment channel or a news channel. We wanted to have something unique for the sports genre. With better software now available you can do much more in terms of designing the look and feel of a channel. The interstitials on Neo Cricket will be sharper. We wanted a modern and contemporary look and feel," said Krishnan.
Kemistry MD Omar Honigh says, “It has been wonderful to work with the extremely professional team at Neo on this exciting project. It has been a true partnership, with production taking place in India under our direction."

Neo Cricket‘s sister channel Neo Sports will relaunch next month.

Latest Reads
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account
FIHL hands media mandate to Carat India

Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

MAM Media and Advertising Account
Madhusudan Gopalan becomes MD, CEO of P&G India

P&G India has announced Madhusudan Gopalan as the company's new managing director and CEO. He will take charge on 1 April 2018.

MAM Media and Advertising People
How Cadbury perfected its communication in India

MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly blurt out Cadbury. But the popular Indian chocolate has a 100-year-old history.

MAM Media and Advertising Ad Campaigns
India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

MAM Marketing MAM
Livon extends salon-in-purse proposition in latest campaign

Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon.

MAM Marketing MAM
Flags Communications bags social media mandate for Tata Power DDL

Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

MAM Marketing Brands
FACES launches #12ZodiacFaces with WATConsult

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories