MUMBAI: Neo Cricket has roped in three more sponsors for the upcoming three match ODI series between India and Australia.

Havells joins Tata DoCoMo and Sony Bravia as a co-presenting sponsor, according to a company official.

Meanwhile, Royal Stag and Hero Honda join Future Bazaar, Lava Mobile and Tata Manza as associate sponsors.

"The viewer response to the Test series has been strong. Therefore, the advertiser interest has picked up for the ODI series," says the official.