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Neil Nitin Mukesh is the face for Volkswagen's Think Blue initiative

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MUMBAI: Volkswagen India has roped in Neil Nitin Mukesh as the brand ambassador for its Think Blue initiative.

The Bollywood actor will support the campaign for a year.

Mukesh had first lent his support for Volkswagen at the recent Auto Expo in New Delhi, encouraging people to take their first step towards a greener future by planting saplings at home.

Volkswagen group sales head of marketing and PR Lutz Kothe said, "Neil and we first met in New Delhi during one of our Think Blue initiatives at the Auto Expo and we realised Neil is extremely forthcoming about his support towards such campaigns besides his love for the latest in automotive technologies which was a perfect fit with the Brand‘s philosophy."

The Think Blue mindset has three main pillars: environmentally friendly solutions and products, individual behaviour and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue as a consistent approach that will be reflected in the brand‘s actions and communication, the car major said.

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