NDTV lawsuit: Govt may investigate TAM

NEW DELHI: The NDTV lawsuit in New York against TAM Media has spurred the government, which has for some time been closely studying the methodology for TAM ratings, into action to consider launching a probe into the alleged fudging charges after several complaints from broadcasters.

The government had earlier this year told Parliament that BARC (Broadcast Audience Research Council) would issue its first report by July 2013, but this does not seem possible at present, a senior Prasar Bharati official told

Star India CEO and IBF (Indian Broadcasting Foundation) president Uday Shankar has blamed the AAAI (Advertising Agencies Association of India) and ISA (Indian Society of Advertisers) for slowing down the progress of BARC. In March 2012, BARC was officially formed with IBF having 60 per cent stake in the new entity and AAAI and ISA equally holding the balance.

The official blamed the current television ratings system for not being able to capture Doordarshan‘s audiences in its correct light, despite the pubcaster enjoying the largest reach in the country.

NDTV sought damages of $810 million as compensation for loss in revenues suffered over the years and $580 million for negligence by Nielsen and Kantar officials, the owners of Tam.

The report by Amit Mitra Committee on setting up BARC came about 18 months ago. The committee had felt self-regulation was the best way forward for the broadcasting industry. It had cautioned that failure on the part of the industry to meet defined timelines, the government may be left with no option but to step in.

Also read:

NDTV lawsuit may trigger Govt action on BARC

NDTV sues TAM, Nielsen for manipulation of data

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories