NDTV Good Times kicks off new show 'Love Bites with Joey' on 11 June

MUMBAI: Lifestyle channel NDTV Good Times has announced its latest food show ‘Love Bites with Joey‘. Hosted by supermodel Joey Matthew, the show presents her in a new avatar, cooking straight from the heart with food’s most important ingredient – Love.

The show kicks off on 11 June and airs on Monday and Tuesday at 10 pm.

Every episode will see Joey whipping up three signature dishes, as she prepares quick and easy recipes in her quest to find the perfect restaurant menu. The episodes often end with Joey inviting a few close friends over for an intimate meal.

Joey’s food has no nationality; her food draws inspiration from French, European, Middle Eastern and Indian Coastal region. With strong Malyali roots and global influences, Joey’s food is exotic yet simple; she ensures the food is light and healthy without missing out on any flavour.

NDTV Lifestyle CEO Smeeta Chakrabarti said, “With NDTV Good Times reaching more people than ever before through our innovative and genre defining programming, we are very excited to announce the launch of our latest food show, Love Bites with Joey. The brand new show is a perfect combination of food and indulgence, completely in tune with NDTV Good Times offering. Love Bites with Joey is entertainment at its very best and I‘m confident our viewers will appreciate and thoroughly enjoy it."

NDTV Good Times channel director and NDTV Lifestyle creative head Shibani Sharma Khanna said, “Love Bites with Joey is a warm, intimate show where supermodel Joey Matthews invites you in to her own kitchen. We hope it encourages people to indulge in easy, delicious cooking.

A super model who has ruled the ramp for over a decade, Joey Mathew has travelled the world and dined at some of the finest restaurants across the globe. Born to Malyali parents, raised in Europe & Middle East, her tryst with food began at an early age. Her love for food led her into the kitchen where she developed a passion for cooking honest and wholesome food - straight from the heart.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories