MAM

NBCU sells $1 bn worth ad inventory for Olympics

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/08/olympic.jpg?itok=Z5ZX8_qH

MUMBAI: NBCUniversal has said it has sold $1 billion worth of national television and digital advertising for the London Olympics $150 million more than what it made in the previous edition.

The ad total includes sales from across NBCU portfolio, including NBC itself, MSNBC, CNBC, Bravo, Telemundo, the NBC Sports Network, NBCOlympics.com, mobile apps and a new 3D channel.

NBCU said its decision to live stream every athletic competition on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU?s ability to reach $1 billion.

It will stream more than 3,500 hours of content including all 32 sports and 302 medals.

Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone live streamed 2,200 hours and 25 sports. National television ad sales for London games account for more than $950 million, up approximately $100 million from Beijing.

NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

"This feat is a testimony to the quality of Olympic programming and the unparalleled way NBCU presents, produces and covers the Games," NBC Sports Group EVP, Sales & Sales Marketing Seth Winter said in a statement. "It also demonstrates the power of the Olympics. No other property has such as diverse group of sponsors, who can target the broadest range of demographic and psychographic audiences. We are not done yet and will continue to sell during the Games."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/wat_0.jpg?itok=kCLmmIa3
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/main.jpg?itok=8YOhQkDh
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Vikram_Sakhuja.jpg?itok=3BfvSeUm
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee

MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Kiran_Khalap.jpg?itok=y7y4Qxq5
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Okinawa_Autotech.jpg?itok=ZvPnWN_g
Okinawa Autotech launches Facebook campaign #FreedomFromFuel

The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories