Navia Asia ups Gourav Tandon to COO - India

MUMBAI: Out-of-home specialist network Navia Asia has elevated Gourav Tandon to chief operating officer for the Indian subcontinent.

Tandon was, till recently, national director at Navia Asia wherein he was in charge of business development.

In his new role, Tandon will have full operational responsibility for all four full-service offices and he will be supported by head India-West Vikas Nowal, head India-North Ravi Kant and head India-South Avinash Swamy.

Tandon will continue to be based in New Delhi and report to Navia Asia CEO-India Sanjay Shah.
Said Navia Asia CEO-India Sanjay Shah, "Gourav has proved his mettle in a very short time with us and has emerged as a natural choice for this role, as we strengthen our operational leadership and get ready for even faster growth. He has stabilized our North India operations over the last year and has built a robust and committed team. As he takes on the new role, we will work towards introducing new systems, processes, planning frameworks and creative capabilities to our OOH offering."

 Gourav Tandon has over 12 years of experience in the out of home (OOH) media business. He has worked in all aspects of OOH which includes printing, signages, acquisition and sale of media, besides planning and buying. He has also been a creator of innovative solutions that have enhanced the visibility of brands.
Tandon began his career with GMS Technologies, and then worked with agencies such as MOMS, Aaren Initiative, Ogilvy. Prior to joining Navia, he was with Clear Channel where he was handling the Assets and AOR divisions for North. He has worked on national brands like LG, Emaar MGF, Voltas, Michelin Tyres, Yamaha, Sony Ericsson, and Panasonic.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories