MUMBAI: Uninor, the brand name taken on by Unitech Wireless and Norwegian telecom operator Telenor for the Indian market, has appointed Navia Asia as its out-of-home partner.
 
According to industry sources, the size of the account is estimated to be in the region of Rs 700-800 million.

The agency won the account following a multi-agency pitch that also included Primesite and OAP. 
 
While ZenithOptimedia is the media partner for Uninor, Leo Burnett handles the creative duties.
 
Uninor is a joint venture between India‘s real estate major Unitech Ltd and Norway-based mobile services provider Telenor Group.