MUMBAI: Nature Valley, which operates in the snacks bar segment, has come on board as the official "Healthy Snack Partner" for the Aircel Chennai Open 2012.

The 17th edition of the ATP World Tour event will be held from 2 - 8 January, 2012 and will see in action Indian and International players including world number nine Janko Tipsarevic and world number 10 Nicolas Almagro.

Further to associating with Aircel Chennai Open for the first time, Nature Valley has taken a key initiative in giving scholarships to highly ranked young tennis players who will be selected by Tamil Nadu Tennis Association (TNTA).
 
General Mills India director Premium Foods Arindam Haldar said, "Aircel Chennai Open has emerged as one of the most prestigious sporting events in India. Nature Valley is delighted to be associated with Aircel Chennai Open 2012 as the official ‘Healthy Snack Partner‘ of the event. To become a part of such global sport/event is a natural fit for a successful global brand like Nature Valley. Nature Valley Granola Bars are all about wholesome, healthy and tasty snacking, which suits the requirements of tennis - a health and fitness sport."

IMG Reliance COO Ashu Jindal said, "The growing support from global corporations such as Nature Valley is yet another testament that the Aircel Chennai Open has built the reputation of being the definitive ATP World Tour event in South Asia. I am certain sure this is the beginning of a long and mutually beneficial relationship between Nature Valley and Aircel Chennai Open."