MUMBAI: Family salon and spa and a pan-India brand in the hair and skin care service industry Naturals has signed up Bollywood actress Genelia D‘souza as its brand ambassador.
The actress will represent the salon chain and spread its core value to the customers highlighting its services that fulfill their beauty needs.
The company said that D‘Souza is the right fight to represent the brand as it has an image which appeals to people who are young at heart and high on aspirations.
She will feature in Naturals‘ new campaigns through mass media and promotional events that will emphasise on the greater benefits and quality of the salon chain providing best service at affordable price in a friendly ambience.
"I am proud to represent Naturals for I trust the brand that provides the best for hair care and beauty needs. I take this as an opportunity to communicate on the significance of presentable outlook as confidence starts with it," D‘Souza said.
She has worked in movies like Chance Pe Dance and Mere Baap Pehle Aap in Hindi and also in South Indian films including Uthama Puthiran, Santosh Subramaniam in Telugu; Urumi in Malayalam and Satya In Love in Kannada.
Naturals Beauty Salon India CEO K Veena said, "We were looking for a popular young and vibrant personality having mass appeal, especially among the youths of the country. We decided to make our own customer as our brand ambassador instead of going out on a search hunt. So we zeroed in on Genelia who is Naturals‘ regular customer. She can better reach out to masses with core values both as an actress and as our customer."
On the salon chains‘ growth she said that Naturals‘ commitment and dedication to the services has helped it grow from just a 10 member team a decade ago to presently a leading brand in the country. "Now our Naturals family has 2500+ employees supporting its growth across 125+ pan-India salons that woo a strong patronage from commoners to glittering stars of the cinema world. We have signed up with 50+ salons more and they are to be operational soon," Veena added.
