Nat Geo, Lufthansa take 'Genius' property to online realm

MUMBAI: National Geographic Channel and European airline Lufthansa have taken the on-air quiz show Lufthansa Nat Geo Genius to the the online world for those who love to travel.

The winner stands to be rewarded with an all expenses paid trip to Washington DC, flying Lufthansa’s luxurious Business Class


Participants need to log on to and register. They then embark on a journey across the globe in an attempt to cash in on their knowledge about various countries and their culture.

The quiz takes place on a world map divided into four zones, according to the status categories of the Lufthansa Miles and More mileage programme - Base Zone, FTL (Frequent Traveller) Zone, Senator Zone and HON Zone. Participants get 59 seconds to answer each of the 40 questions. Every correct answer gets the participant 1000 flyer miles.

After answering 10 questions in each zone, one moves to the next one, but two wrong answers lead to elimination from the quiz. Top scorers will feature on the Lufthansa Jet setter’s board and win prizes daily, weekly and monthly.

Lufthansa director South AsiaAxel Hilgers says, “Lufthansa is delighted to be National Geographic Channel’s partner in this project. This interactive online format allows us to engage with our Indian customers in a creative way and target a wider audience.”

NGC SAouth Asia MD Nikhil Mirchandani says, “At Nat Geo we take pride in seeing each brand as a unique entity and offer innovative solutions that best suit its needs. We successfully introduced the Indian version of our internationally acclaimed quiz show, Geo Genius last year with Lufthansa. This year we are proud to take the excitement forward through the online medium”.

Latest Reads
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories