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Narayan Devanathan is Dentsu Marcom national planning head

MUMBAI: Dentsu India Group has appointed Narayan Devanathan as national planning head, Dentsu Marcom.


Based out of the Group‘s India headquarters in Gurgaon, Devanathan will be a key member of the new leadership team at Dentsu India Group.


His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India.


Devanathan joins from Euro RSCG where he was chief strategy officer. Over his 19 years in the business, he has worked across capacities in planning and copy with leading advertising agencies in India and the United States.



Prior to Euro, Devanathan was senior planning director at Ogilvy & Mather India. He has also worked with US based Cramer-Krasselt and Admerasia, New York.


Devanathan‘s diverse category experience includes FMCG, automobiles, banking and financial services, beverages, fast food retail, technology, healthcare, real estate, personal care, pharmaceuticals, crafts and apparel.


Dentsu India Group executive chairman Rohit Ohri said, "It‘s an exciting time for us at Dentsu India Group. We‘ve triggered a transformation, a new beginning and a reinvigoration of our India presence. Narayan will partner Titus Upputuru and Hiroshi Omata to lead Dentsu Marcom to its next phase of growth. The width of Narayan‘s experience and passion for the creative work will be invaluable for Dentsu India."


On joining Dentsu Marcom, Devanathan said, "Over the years, I‘ve figured the 3 principles that I work best by are honesty, simplicity and collaboration. In the new scheme of things at Dentsu India, that‘s what I‘m looking to harness as the head of strategic planning - to help create a fantastic future for brands, together with my agency, Dentsu Marcom and client partners. After some terrific stints at American and Indian agencies, I guess I‘m hoping to find love in Tokyo too."


Devanathan has worked on brands such as Reckitt Benckiser portfolio (Dettol, Strepsils, Lysol, Mortein, Airwick, Harpic, Easy Off Bang, Veet, Vanish, among others), Fair & Lovely (digital for Unilever), Sprite, KFC, American Express, GE Healthcare, Mitsubishi Motors, Baskin Robbins, IBM, Motorola, Cisco and Teacher‘s .

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