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Nakshatra unveils logo and brand identity

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MUMBAI: Diamond jewellery brand Nakshatra unveiled the brand’s new logo and its latest brand campaign – Glow Divine.

The new campaign and identity aims connect the brand with the inner beauty that every woman radiates. ‘Divine Force’ is one of the key attributes of the new campaign - a fresh take on the ‘Divine Luck’ philosophy associated with the brand.

The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes and aims to relate it to ethereal Goddess like divinity.

The new brand tagline, ‘Glow Divine‘, has been used in order to correlate the inner radiance that a diamond emits with the inner beauty that every woman radiates. In keeping with this, the new brand logo is inspired by a floral Indian motif that morphs into a constellation in a graphically depicted diamond cluster.

Gitanjali Group CMD Mehul Choksi said, “The new logo and identity is yet another milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations! It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”

Brand ambassador Katrina Kaif said, “The introduction of a new brand identity and logo simply enhances the divinity and immortality that Nakshatra represents. I look forward to a continued great association with Nakshatra and continue to wish the brand all the very best.”

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