MUMBAI: The recently launched Curry-Nation will now have two leaders.

Nagessh Pannaswami has joined the agency to lead the business side of the agency, while Priti Nair will continue to head the creative part.
 
Says Nair, "We both will be partners in the agency. He will join the agency on 10 February."

Pannaswami is currently serving his notice period in BBDO Mumbai, which is slated to end this week. He has been working at BBDO for eight months as VP of the agency and is its Mumbai head. 
 
He started his career with Lowe, Mumbai, where he worked for six years as brand services director and then joined McCann Erickson as business director, before joining BBDO.
 
In his career spanning over 12 years, Pannaswami has worked with clients such as P&G Gillette regional, P&G Gillette India, Godrej, Bayer and Johnson & Johnson.

Nair‘s recently launched Curry-Nation has already won the creative mandates of Emami‘s Fast Relief, Hairlife and Lalima brands.