Nach Baliye 5 opens with 4.1 TVR

MUMBAI: The fifth season of the celebrity dance reality show ‘Nach Baliye’ opened with a TVR of 4.1 on 29 December on the leading Hindi general entertainment channel (GEC) Star Plus.

As per TAM ratings (HSM, C&S, 4+), sourced from Hindi GECs, the dance show helped Star Plus add GRPs in the 52nd week of 2012 from a week earlier. Star Plus saw its GRPs increase by 14 to 245 GRPs in the last week of 2012, maintaining its top position in the Hindi GECs rankings.

The ratings for Star Plus’ leading fiction property ‘Saathiya Saath Nibhana’ fell to 4.3 TVR in week 52 from 5.1 TVR a week earlier. Its other fiction show ‘Yeh Rishta Kya Kehlata Hai’ saw its ratings remain unchanged at 4.6 TVR compared with a week earlier.

Occupying the second position among Hindi GECs is Colors having added 15 GRPs to register 238 GRPs in the week ended 29 December. Its fiction show on child marriage ‘Balika Vadhu’ is the most watched show with 5.1 TVR (4.8 TVR a week earlier). The grand finale of ‘Sur Kshetra’ on 29 December clocked 1.6 TVR. Sur Kshetra was being simulcast on Colors and Sahara.

Colors had also aired ‘People’s Choice Awards’ on 29 December which fetched 2.5 TVRs, contributing to around 12.5 GRPs to the channel‘s viewership. The awards show ran for two-and-a-half hours.

Zee TV and Sony Entertainment Television (Set) share the third position with 198 GRPs each. While Set added six GRPs backed by slight improvement in viewership of its fiction properties, Zee TV lost 28 GRPs.

The drop in viewership of Zee TV can be attributed to the fact that the channel had aired Mahasangram of two of its fiction shows ‘Sapne Suhane Ladakpan Ke’ and ‘Rab Se Sohna Isshq’ in week 51 that had garnered viewership for the channel.

With an addition of 13 GRPs, Sab becomes the No. 5 channel. The channel ended the last week with 156 GRPs. Its fiction shows ‘Baalveer’ and ‘Jeannie aur Juju’ have sustained with 1.3 TVRs while ‘Taarak Mehta Ka Ooltah Chasmah’ recorded 4.0 TVR and ‘Chidiyaghar’ attained 2.0 TVR.

Sab EVP and business head Anooj Kapoor said, “Our success is a reinforcement of Sab’s brand promise of providing family entertainment with a dash of humour and this positioning consistently reflects in each of the shows produced by the channel. We will continue to offer innovative and differentiated content to our viewers across HSM and strengthen our reach to newer audiences across markets.”

Next in the ranking is Life OK that saw a loss in viewership in week 52. The channel lost 43 GRPs at 110 GRPs.

Sahara One with 23 GRPs (last week 24 GRPs) lies at the bottom of the ladder.

In the digital homes, Colors continues to be the top ranked Hindi GEC in the digital market (HSM, digital 4+) for the sixth consecutive week. Colors leads with 242 GRPs in week 52 (220 GRPs a week earlier) in digital market with the overall leader (digital and analogue combined) Star Plus in second position with 225 GRPs (217 GRPs a week earlier).

Sony is at number three position with 210 GRPs in the digital market, unchanged from the earlier week, and Zee is at the fourth position with 177 GRPs, down from 198 GRPs a week earlier.

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