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Myntra to initiate new ad campaign

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BANGALORE: Online fashion and lifestyle products retailer Myntra.com (Myntra) will launch a TVC and online campaign in April-May this year.

Myntra had earlier twice launched TVC campaigns to supplement its ongoing online communications. The brand has been betting big on online communications, and more specifically Facebook on which it spends a big portion of its mass media communication allocations. Myntra claims that its facebook site has over 700,000 fans.

Myntra.com says that it is among the Top 5 e-commerce companies with over 2,00,000 daily visitors to its site. It claims to have already reached out to 10,000 zip codes across the country and is constantly expanding its network to support the growing demand.

Said Myntra founder and CEO Mukesh Bansal, ?We have built the largest catalog in fashion & lifestyle category with over 200 brands, have very extensive supply-chain capabilities including world-class warehouse in multiple cities and our own logistics network in large cities. We will continue to invest aggressively in our technology platform, supply-chain and the Myntra brand to rapidly scale the business.?

Bansal estimates the current online fashion and fashion products market at about Rs 10 billion and expects it to grow to Rs 100 billion over the next five years.

Myntra has received overall funding of $40 million through venture capitalists like Tiger Global, IndoUS, IDG & Accel Partners.

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