MUMBAI: My FM has appointed Giraj Sharma as an Ombudsman. Sharma will cater to the specific needs and requirements of advertisers as well as listeners using the medium of radio.

My FM has taken this initiative to strengthen credibility in the radio medium. The appointing of an Ombudsman is a step in the direction of resolving the factors which are keeping the medium under-utilized. 
 
Through this initiative MY FM is providing a platform where the issues and concerns related to the medium can be addressed and solutions arrived at to increase the effectiveness of radio.

MY FM Synergy Media Entertainment COO Harrish M Bhatia says, "94.3 My FM has been making sustained efforts in improving the station as well as the radio medium by undertaking several researches and studies. It has been a dedicated aim to bring a more planned and sustained evolution of the industry and the appointment of Giraj Sharma as an Ombudsman is another step in this direction.

"We are quite optimistic that this initiative of ours will bring in positive development within the industry and that our clients will appreciate this effort. This is the first time such a service will be available in the Indian radio market."
 
Sharma is brand advisor consultant and the founder of BehindTheMoon Consulatnts that advises several brands like Mother Dairy‘s Nutrifit, Air Hostess Academy, L&T and McGraw Hill Education among others. 
 
As an Ombudsman, he will be offering solutions and addressing the concerns of its customers and consumers. His services will be available to listeners as well as corporate and retail advertisers.

He will help consumers ensure that they gain the maximum benefits from the medium. This would involve taking specific Brand and/or issue based research also, if need be.