MUMBAI: The Muthoot Group has come on board as the main team Sponsor of the Delhi Daredevils Indian Premier League (IPL) franchise.

A number of joint initiatives are being planned by Muthoot Group and The Delhi Daredevils and promotions around Delhi and the country will see an explosion of energy and ideas to drum up support for the Daredevils.

Delhi Daredevils COO Amrit Mathur said, "We are indeed delighted that the Muthoot Group is coming on board as the Main Team sponsor of the Delhi Daredevils. We have had a great association with The Muthoot Group and we believe that this to be an ideal long-term partner for Delhi Daredevils."

The fourth edition of the IPL is due to start on 8 April 2011.

Muthoot Group director Alexander George Muthoot said, "IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils and we are happy to continue this partnership for the coming years too. For us at The Muthoot Group we look at this association with Delhi Daredevils to grow from strength to strength."

The Muthoot Group is a diversified conglomerate. The Group has grown from being a financial service provider to commanding a presence in multiple verticals like financial services, media and housing & infrastructure.

Creatigies Communications founder, MD Navroze D. Dhondy said, "Having a partnership blossom is something which makes us all at Creatigies very proud. Last year Muthoot sampled the IPL and the Daredevils, and this time went for the main-course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides."

Creatigies Communications, synonymous with breakthroughs in sports management and pioneers in creating partnerships for events and properties such as the Wisden Awards, Predikta , Superskills, were instrumental in creating this partnership.