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MUMBAI: What Sony Entertainment Television (Set) was planning to achieve with the launch of Kaun Banega Crorepati (KBC), it has got one week ahead.


MUMBAI: What Sony Entertainment Television (Set) was planning to achieve with the launch of Kaun Banega Crorepati (KBC), it has got one week ahead.


Set has replaced Zee TV to grab the third spot among the Hindi general entertainment channels (GECs). As per TAM data for the week ended 13 August, Set has ended with a total of 195 GRPs (gross rating points), five points ahead of rival Zee TV.


In the previous week, Sony had clocked 187 GRPs and was just three GRPs away from Zee TV. The GRPs of Zee TV stayed flat (190), TAM data shows.


Sony expects to consolidate its position with the launch KBC, the ratings of which will get reflected from 15 August.


Meanwhile, Star Plus and Colors, the top two GECs, lost 27 and 33 GRPs respectively. Star Plus ended the week at 277 GRPs, while Colors earned 236 GRPs.


The new 9.30 pm fiction show, Parichay, on Colors debuted with a 2.7 TVR and the first week average was 2.5 TVR.


The pecking order of the channels remained unchanged at the rung after that. Sab recorded 127 GRPs compared to 124 GRPs in the preceding week; Imagine TV closed with 71 GRPs, up one GRP from last week‘s tally of 70.


Star One and Sahara One ended the week with 36 GRPs each.

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