MUMBAI: Vritti i-Media, an arm of Vritti Solutions that markets and advertises company‘s products and services to rural markets using digital technology, is the Silver Partner of the 4th Annual Rural Marketing Strategies Conference by Marcus Evans, a global strategic business events firm.

The event will be held in Mumbai from 21- 22 July. The theme is ‘Establishing a cost effective reach model and prying into rural consumer behaviour to fully optimise the rural potential‘.

Vritti i-Media, an audio and audio video advertising solution spread across Maharashtra, is established over years.

The fourth Annual Rural Marketing Strategies Conference brings together top level industry professionals that are looking to overcome the numerous challenges that they are faced with while marketing to rural areas and discover ways and means of innovative marketing and sales methods that will aid in effectively reaching out to the rural populace.
 
The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries and Benjamin Mathew, Partner & Co-Owner, MART. Speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

Vritti Solutions CEO Veerendra Jamdade will be the keynote speaker at the event and will share inputs on how corporates
and brands can effectively reach out to rural consumers in India.

The conference aims to highlight ongoing issues and the success stories of organisations which have tapped into the rural markets and are experiencing business sustainability and growth.

The topics that will be discussed at the event will include deciphering the behaviour and psychological mindset of your the consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to the rural consumer, customizing products and services without diluting the quality to capture rural customers and also acknowledging the purchasing power of the rural consumer.