Mumbai Indians gets Hero Honda as new team sponsor

MUMBAI: Hero Honda Motors, the largest two-wheeler manufacturer, has come on board as the new team sponsor for the Mumbai Indians (MI), the Mumbai franchise of the Indian Premier League (IPL).
The company said in a statement that the agreement between Hero Honda and Mumbai Indians is the largest sponsorship agreement in the history of IPL for any franchisee.

Beginning with the fourth edition of the IPL, Mumbai Indians team jersey will sport Hero Honda logo on the front. Additionally, Hero Honda brand will bring its saliency to the field as well as on-ground activation.
“Mumbai Indians had an exciting journey in the past seasons of IPL and have established a distinguished brand of cricket, with the largest IPL fan base across the world. We are happy to partner with Hero Honda, one of the most iconic brands in the automobile space. With our new partner, and inspiring additions to the MI family, we look forward to recreate the magic with Desh Ki Dhadkan hum duniya hila denge,” Mumbai Indians spokesperson said in a statement.
Hero Honda spokesperson said, “As in every other sphere of our sports-related initiatives, we keep looking for new and exciting opportunities to bring joy and cheer to the fans. In keeping with this spirit, we have joined hands with the Mumbai Indians – the most exciting IPL team with its impressive line-up of cricketing stars. It’s been home to a world class team which stands for determination, commitment, team spirit and a professional approach. We have been associated with IPL right from the beginning and we are very excited about our partnership with Mumbai Indians.”

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories