MUMBAI: UTV Global Broadcasting (UGBL) has appointed Kunal Mukherjee as marketing head for its youth entertainment channel UTV Bindass.

The position was lying vacant after Bindass AVP and marketing head Kanika Saxena quit last week.

Mukherjee is already marketing head of UTV World Movies, UTV Movies and UTV Action. He will take on the responsibility of UTV Bindass in addition to his current portfolio.

UTV Bindass business head Nikhil Gandhi said, “We are delighted to announce that Mukherjee will take on the role of marketing head for brand Bindass. Mukherjee brings with him tremendous passion; energy and substantial experience and will take Brand Bindass to a whole new level! I wish him all the success."

In his new role, Mukherjee would be overseeing all marketing activities for the brand with a focus on marketing, including TV, events, web, PR, mobile and on air promotion.