MUMBAI: Mudra North & East has won the creative duties for Policybazaar.com, an online insurance aggregator with approximately 5 million visitors every month.

The size of the business is estimated to be Rs 220 million. The pitch process included eight agencies, an official statement added.

The company‘s aim is to make buying insurance easy. One can choose from the largest selection of insurance plans from leading insurance companies and select the most suited plan and purchase it online. 
 
Policybazaar offers a wide variety of insurance plans comprising both life and general insurance. Apart from this, Policybazaar.com also allows their customers to compare financial services including personal loans and home loans, and offer end-to-end support for these services right from application to disbursal of loans.

Policybazaar.com CMO Akshya Mehrotra said, "We are very happy to appoint Mudra as our creative agency, and we look forward for some exceptional creative work from them which will help PolicyBazaar.com become a household brand. PolicyBazaar.com today is the highest visited insurance website in the insurance industry in the country. As we look forward to build our brand and help popularize the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra."